Max streaming service is reviving the HBO name — the one it discarded two years ago

The Independent

The Independent

Summary

88:88
The company announced the rebranding Wednesday during its upfront presentation in New York.
CNBC
88:88
The pioneering HBO launched as a streaming service in 2020 and carved out a niche for itself with offerings that many viewers saw as a cut above the fare on other platforms.
Japan Today
88:88
Executives at Warner Bros Discovery, the vast media conglomerate, had a bright idea to turbocharge the growth of its streaming service in 2023: rebrand its famous streaming service HBO, home to everything from The Sopranos and Game of Thrones to The Last of Us, from HBO Max to Max.
Guardian
88:88
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again.
The New York Times

■ Story #15 ▪

issue 88:88 ▪

36 items ▪

16 sources ▪

updated 88:88

Posts

References

88:88
The Hollywood Reporter
Warners Is Changing Max's Name Again — Back to HBO Max
2 links

Frontpage