You have a tremendous menu of problems created by tariffs, and moving to India doesn't solve all the problems. Now granted, it helps to some degree,
The bottom line is a global trade war is a two-front battle, impacting costs and sales. Moving assembly to India might (and we emphasize might) help with the former. The latter may ultimately be the bigger issue,
You also have the demand destruction that's created by potentially higher prices. Remember, you had AT&T , Verizon and T. Mobile all this week come out and say we're not going to underwrite the additional cost of tariff [on] handsets,
I don't think of myself as the biggest Apple bear,
None of this is because Apple is a bad company. They still have a great balance sheet [and] a great consumer franchise,
To raise the share of global production to say 40 per cent by next year from the current 17–18 per cent, Apple will need to more than double its production capacity to 80–90 million in the next few years in India,
Apple’s manufacturing partners in India, including Foxconn and Tata, are steadily ramping up production. India has the potential to meet US demand; the real test will be how fast and efficiently it can scale."
For raising production capacity within India, contract manufacturers will still heavily depend on the Chinese ecosystem for advanced parts and machinery. This mechanism should remain smooth for rapid expansion, and any delays on this will have a direct impact on the estimated numbers. Hence, these are achievable only with a smooth partnership between both sides,
A massive uptake in the growing power of India's electronic manufacturing, thus evolving as a star spot for an effectively price-competitive market landscape too.”
Apple recently sent 1.5 million iPhones from India to the US via chartered cargo flights to avoid tariff-related costs. This was not just to avoid tariffs but also to assess whether Indian manufacturing could meet sudden surges in demand. The trial was viewed positively within the company, and now, Apple aims to fulfil all US iPhone demand from its Indian facilities,
The issue of shipments of specialised manufacturing equipment meant for India is repeatedly being held up in Chinese ports. The problem started in 2024, and since then, Chinese authorities have been stopping shipments or not giving approvals,
India will help, but it’s not moving the needle on China’s dependence for Apple. It will take years to make this move, as Apple is caught in the tariff storm,
They have massive amounts of infrastructure problems in terms of traffic and mobility, and all these different variables that make the cost of the production longer, which eventually cost more money for the company,
In terms of core iPhone production, it would take years to move a significant piece from China to India,
You need secure, continuous, and productive infrastructure to maximise manufacturing as best as you can and be globally competitive,
If you’re charging import tax for intermediary goods, then you cannot actually be competitive versus somebody who does not. Their objective is to be as competitive as they can be to become the leading manufacturing hub,
Given that the furore has also knocked consumer confidence around the world, shoppers may still be more cautious about spending big on little devices in the months ahead, whatever AI promises are dangled,
If consumers want a $3,500 iPhone we should make them in New Jersey or Texas or another state,
If Apple didn’t think the US could do it, they probably wouldn’t have put up that big chunk of change,
To train 200,000-300,000 people to come in and assemble iPhones is simply not practical,