Google faces September trial on ad tech antitrust remedies

Behavioral remedies are not sufficient because you can’t prevent Google from finding a new way to dominate,

Tarver Wood said

We have a defendant who has found ways to defy

the law ... US government lawyer Julia Tarver Wood told a federal court in Virginia, as she urged the judge to dismiss Google’s assurance that it would change its behavior

Leaving a recidivist monopolist" intact is not appropriate to solve the issue

she added

For over a decade, Google has tied its publisher ad server and ad exchange together through contractual policies and technological integration, which enabled the company to establish and protect its monopoly power in these two markets,

Judge Brinkema wrote

Amit Mehtau.S. District Judge

After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,

U.S. District Judge Amit Mehta wrote in his ruling about the search case