Spotify Rolls Out Partner Program With New Monetization Opportunities For Podcasters

This isn't even a new strategy. HBO and Showtime and stuff would and still do this on cable all the time."

This program gives eligible creators who host with us access to multiple revenue streams to help them transform their shows into sustainable businesses: audience-driven payouts from Spotify Premium video engagement, and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms,